SNOOZER — Premium Dog Beds and Pet Products
Snoozer manufactures a collection of premium dog beds, car seats and other products right here in my native South Carolina. Mattresses are firm and weighty, covers are removable and washable, and the zippers are made of brass. The durability, function and performance of their products is truly exceptional. Heck, thanks to Snoozer, my dog Ranger has the best mattress in the house.
I developed the tagline “By Dog People. For Dog People.” to convey the enormous amount of love that goes into every Snoozer: the orthopedic support, the odor fighting technology, the quality of every component.
More than 80,000 strong on Facebook, Snoozer’s fans are fiercely loyal and active in social media. The videos are from a test market offering college-themed dog beds and car seats—part of an expanding effort. As a result of web site and social media promotions, Snoozer is realizing tremendous growth in direct-to-consumer sales.