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Before you shoot video, take a breath, and consider what your story is going to be.

It’s so much more affordable now, video has become an expectation rather than a luxury. Everyone who can afford a camera, a drone and editing software has a camera, a drone and editing software. Storytellers are still in short supply.

Start with your story; develop a script that gives people a reason to watch—then shoot.

This excerpt is for a Lowcountry South Carolina community with masterful voiceover from the immortal Russ Cassell. Produced and edited in collaboration with my friends at Williamson Evans.