Cycling has been growing in popularity for years. Cycling wear is more than fashion, it’s become essential performance equipment for professionals and weekend warriors alike.  Hincapie Sportswear wanted an ad campaign to launch it’s HyperOptic line—performance clothing that is every bit as functional and safe as it is fashionable. 

HyperOptic fabric not only looks awesome, it’s reflects direct light. Like the copy says, it’s highly reflective when it needs to be. And it’s great looking because it’s got to be.