North Myrtle Beach is a venerable stretch of coastline on South Carolinas celebrated “Grand Strand.” Though it shares much of its name with its neighbor to the south, North Myrtle Beach offers a more refined, more relaxed vacation experience with all the attractions of major vacation destination.

This campaign was developed with Crawford Strategy in Greenville with the strategy of positioning North Myrtle as South Carolina’s “easy” beach: easy to get to, easy to enjoy, and a beach that’s easy to please everyone in the family.

I wrote the “Just Coast” campaign in collaboration with Creative Director and designer Bill Donohue.