Sometimes when the deadlines are piling up, it’s tempting to take the easy way out. Get the work approved and on to the next.

In my professional life, there are few partnerships match the power of a writer and art director working together to solve a problem.

No, yeah. There are some really horrible, dumb, ridiculous ideas.

I’ll always use Oxford commas with compound nouns in a series. But unless it’s a part of some sort of sophisticated brand voice, I’m pulling people through as efficiently as I can.

When I was a young writer, good headline, a memorable turn-of-phrase and a visual could sell like crazy.

Staring at my computer for hours at a time, laser-focused on the task at hand doesn’t happen very often. That’s not how my brain works, and science suggests that’s not how most brains work.

I get it. Meetings are important. But we’ve all been in meetings when they drift along far after the productive, essential nature of the conference has left the building.

Yep. Folks are scrolling past quick-hit content at a record pace. The bad news is, most of the work out there isn’t really worth their now-truncated time and attention. The good news is, they’re still paying attention to content that’s informative, emotionally engaging and personally relevant.

They are just shameless attempts to garner eyeballs on the platform.