I know that for many of you, your role includes promoting your business on LinkedIn and other platforms. But I’m not talking about you. I’m talking about one-person shops. The freelancers, consultants, and self-employed haymakers who go completely dark the moment they have actual client work to do.

In other words, I’m talking about me. And it’s a problem.

See, every day I tell clients that real brands don’t stop promoting when business is good or business is bad. Shouldn’t I be following my own advice?

Now if you’ll excuse me, I need to go post this before the next project begins and I go dark for another six weeks.