Sometimes when the work is piling up, it’s tempting to take the easy way out. Get the work approved and on to the next. But that’s not how great work happens. Besides, I wouldn’t be doing my job, and you wouldn’t be getting what you paid me for.

The best creative people I’ve worked with have never been satisfied with what’s merely “good enough.” And I try to hold myself to the same standard.

If an idea doesn’t push past easy answers, if it doesn’t capture your voice, your brand, and your audience, then it isn’t ready. Great work demands more: more digging, more pushing, more courage to leave behind what doesn’t truly sell.