I grew up studying commercials and stopping on ads in magazines. I wondered, “why did they say it like that?”
Nowadays people are concerned with what’s changing. Media. Metrics. Markets. How to better reach people.
I’ve always been more concerned with what’s unchanging: how to move people.
With the constant bombardment of content, Artificial Intelligence—and artificial emotion—compelling stories are more important than ever.
For three decades, I’ve developed concepts and copy for brands ranging from start-ups to the Fortune 500. In addition to leading the branding and marketing efforts for leading resort destinations and real estate properties across North America and the Caribbean, I have considerable experience in the hospitality, health care and home improvement industries.
My work has been featured in Communication Arts, Print and Graphis. I’ve won Best of Show at ShowSouth as well as gold Addy Awards at the local, regional and national levels.
Partial Client Experience
Atlanta Chamber of Commerce Blackberry Farm Atlanta Sports Council
CaroMont Health System Central Atlanta Progress
Cliffs Communities
Coca Cola
Craftsman
Dekalb Convention and Visitors Bureau
Dekalb Medical Center
Delta Airlines
Electric Cooking Council
EZ Go Golf Cars
Furman University Grande Lakes Orlando
Holiday Inn
Homestead Preserve
Humana
Illinois Power
International Olympic Committee
International Paper
KOR Hotel Group
Martis Camp
Melrose Company
Molasses Reef (by Ritz Carlton)
Morrison Fresh Cooking
New York University Medical Center
North Myrtle Beach
Ridgid Tools
River Club
Ryobi
Southern Illinois University Medical Center
United States Olympic Committee
UVa Medical Center
Versant
Wounded Warrior Project
X Games (ESPN)
Download Resume
For a downloadable resume please click below.
Contact Me
Rodney Rogers
864-313-9243
rodney@r2copy.com