Content Beyond Words.

When you engage an audience, every word has to pull its weight. You have to inform them. Intrigue them. Move them. It’s easier said than done, and it takes more than language. It takes thinking. About strategy. About design. About what drives people at their core. Thinking is what I do best. I’m a copywriter and creative director who consistently goes beyond the assignment, and delivers results beyond words.

Copywriting | Creative Direction | Strategy

Grande Stories

Reynolds Lake Oconee

GLO Fall Promotion

The Cliffs

Branding and Naming

North Myrtle Beach

'72 Brew

Snoozer

Snoozer manufactures a collection of premium dog beds, car seats and other products right here in my native South Carolina. Mattresses are firm and weighty, covers are removable and washable, and the zippers are made of brass. The durability, function and performance of their products is truly exceptional. Heck, thanks to Snoozer, my dog Ranger has the best mattress in the house.

I developed the tagline “By Dog People. For Dog People.” to convey the enormous amount of love that goes into every Snoozer: the orthopedic support, the odor fighting technology, the quality of every component.

More than 80,000 strong on Facebook, Snoozer’s fans are fiercely loyal and active in social media. The videos are from a test market offering college-themed dog beds and car seats—part of an expanding effort. As a result of web site and social media promotions, Snoozer is realizing tremendous growth in direct-to-consumer sales.

PNC Championship at Grande Lakes

X Games

Metroparks

Toledo Region

Placemaking

WET

Craftsman

O-I

Real Estate Video

Viceroy

Village at Woodside

Don't Dump On SC

“Rodney Rogers is a uniquely talented writer and a deep, strategic thinker. But be warned: his clever wit has a way of sneaking up on you unawares, and taking a chunk out of your funny bone.
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— Wally Stoneman, Partner, Creative Director, Eric Mower and Associates

“Rodney is an outstanding creative thinker and writer with a great ear for brand voice. He is one of those rare writers who truly cares about every sentence he writes. As a result, his work is consistently on-message and smartly crafted. He can produce the big insight—and write the fine detail.”

— Jason Hirthler, Content Strategy Director, MRY New York

“Rodney brings out the best in me. He is very easy to challenge and not get defensive about feedback but welcome it as it takes him in new directions. Always great stuff from our time together.
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— Bill Donohue, CEO Emanate Brands

“To anyone looking for that elusive modern creative leader, the rare type that understands business goals and the broad context as well as copy and art. I had the privilege of working with Rodney at IMI Resort Holdings when I was Creative Director. He was my go to for the deep insights that would cut through the noise and resonate with our audience. ”

— Blake Tannery, ACD, Huge

“Rodney has been invaluable creative resource for IMI. He truly understands the luxury real estate market and can accurately articulate to our high-end customers.”

— Chris Collins, Senior Director of Marketing, IMI

“I’ve worked with Rodney a many times over the years, but only once I can remember. I mean, the rest were hardly like work for me. The southern drawl and that nice guy thing — it’s not just an act.
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— Chris Jones, President, Popcorn Initiative