Yep. Folks are scrolling past quick-hit content at a record pace. The bad news is, most of the work out there isn’t really worth their now-truncated time and attention. The good news is, they’re still paying attention to content that’s informative, emotionally engaging and personally relevant.

You know, human.

Rejoice fellow people. The algorithms are on our side, at least for now. Longer content ranks better on search engines and encourages dwell time. And we all know time is valuable. If you want readers to stick around, give them something worth sticking around for: rich details, satisfying reassurance and a story that rewards their curiosity.