Rodney Rogers, Creative Director, Copywriter

About

Rodney RogersI’m Rodney Rogers, a natural storyteller who believes every good story starts with a great idea. Nothing makes me happier than developing effective, award-winning concepts and copy. And I’ve done it time and time again for clients ranging from start-ups to Giants of the Fortune 500.

In addition to leading the branding and marketing efforts for premier resort real estate destinations in North America and the Caribbean, I have considerable experience in health care, hospitality and home improvement industries.

I knew I wanted to work in advertising when I earned a B.A. in journalism from the University of South Carolina in 1985. After graduation and a brief stint writing ads for a daily newspaper, I joined Aydlotte & Cartwright in Atlanta. I made some great friends there and wrote campaigns for clients including Illinois Power, Morrison Fresh Cooking, EZ-Go Golf Cars, New York University Medical Center, UVa Medical Center and Humana.  After nine years I left Aydlotte & Cartwright and become Associate Creative Director at Iconologic, one of the South’s preeminent design firms and an icon in the Olympic branding arena.

Working as a freelance writer and creative director, I gained valuable experience marketing Atlanta real estate and developing promotional campaigns for Coca Cola, Holiday Inn, Ridgid, Ryobi, EarthLink and Six Continents Hotels (now InterContintental Hotels Group).

A few years ago I returned to my native South Carolina to become Associate Creative Director at IMI, an integrated real estate sales and marketing firm. There I penned campaigns for the world’s preeminent resort communities including The Cliffs Communities, Viceroy Anguilla , Viceroy Riviera Maya and Martis Camp in Lake Tahoe.  Finally I joined friends across town as the creative director at Hill Mullikin where I created campaigns for Homestead Preserve, Molasses Reef and other communities.

My work has been featured in Communication Arts, Print and Graphis. I’ve won Best of Show at ShowSouth as well as gold Addy Awards at the local, regional and national levels.

Client Experience

  • Atlanta Chamber of Commerce
  • Central Atlanta Progress
  • Cliffs Communities
  • Coca Cola
  • Craftsman
  • Dekalb Convention and Visitors Bureau
  • Dekalb Medical Center
  • Delta Airlines
  • EarthLink
  • Electric Cooking Council
  • EZ Go Golf Cars
  • Furman University
  • Holiday Inn
  • Homestead Preserve
  • Humana
  • Illinois Power
  • International Olympic Committee
  • International Paper
  • Martis Camp
  • Melrose Company
  • Molasses Reef
  • Morrison Fresh Cooking
  • New York University Medical Center
  • Ridgid Tools
  • River Club
  • Ryobi
  • Southern Illinois University Medical Center
  • United States Olympic Committee
  • UVa Medical Center
  • Versant
  • Viceroy Anguilla
  • Viceroy Riviera Maya
  • 
Wounded Warrior Project
  • X Games