Writing In Space.

A kiosk explains how Soldier Ride has transformed a warrior's life at the WWP Sacrifice Center.

One of my favorite things about doing what I do is I get to wrap my head around a lot of different things. Occasionally a client or an assignment can come along that is so unique that it still manages to be thoroughly refreshing.

In the case of a recent task from Wounded Warrior Project, it’s both the client and the assignment. The WWP is a not-for-profit, non-partisan organization whose sole mission is to honor and empower America’s warriors injured in Iraq and Afghanistan. I like working with them because I believe in their cause. And I like working with them because they’re pretty terrific people.

Recently they asked me to write a series of wall graphics as well as a script for an official tour of their new Sacrifice Center in Jacksonville, Florida. Environmental design falls wayyyy outside the realm of websites, annual reports and ad campaigns I’m accustomed to writing. Many of the graphics incorporate the real life stories of warriors and their families—remarkable, real-life experiences of our warriors. Often heartbreaking. Always inspiring. I was proud to contribute and I’m more than happy to see the graphics go up on the walls in Jacksonville.

The Wounded Warrior Project began by providing bedside backpacks to wounded warriors. Today they also provide advocacy on Capitol Hill, continuing education opportunities, benefits counseling, Warriors to Work, Soldier Ride and other worthwhile programs. To learn more, or to donate, visit http://www.woundedwarriorproject.com.