Chalakee

Chalakee is a new community of condominiums and townhomes in the North Carolina High Country. We knew we had a great product. We knew prospects who saw Chalakee bought there. What we didn’t know was how to create urgency in a quiet market. DreamsDontWait.com was born as a portal to their existing site and the campaign took off. We’re convincing a lot of fortunate families that it’s not about the time in the market, it’s about the time in your life. A collaboration with art director Bill Donohue.